Facebook just announced Canvas Ads and I took this opportunity to create one for this amazing game called Mafia 3. I used this case and project to first get better in After Effects and second to understand this new feature in Facebook. Canvas Ads were a way for a brand to tell a story and go more into depths than normal. And with these Canvas Ads, you could add videos, interactive elements, and photo slides. This was a great way to introduce this game to the audience by telling them a bit of the story, introducing the characters and the city, and finalizing it with some photos and a trailer of the game.
Client2K GamesServicesArt Direction, DesignYear2016