A campaign we’ve created at ECCO Shoes. It was a campaign to introduce a new shoe called ‘HyggeSoft’ The shoe is created with a Danish tradition in mind called ‘Hygge’ It is Danish as æbleskiver and it goes far in illuminating the Danish soul.
For this campaign, I’ve designed a 360 campaign including a Landingpage, Newsletters to tease and activate the audience, and a social package for the markets to let the audience be aware of this new shoe that’s coming.
