February 22, 2016
Assigment here was to create a campaign for the Adidas flagship store in Amsterdam. This was ready for opening. I choose to recreate the commercial from Adidas and gave it an Amsterdam Look and Feel.The commercial from Adidas on the Televsion that time was from David Beckham. He was drawing himself on a piece of glass when he was a kid with the message “Impossible is Nothing”
My concept was; Impossible is Nothing. This message is the key when you’re buying your stuff at the Adidas store in Amsterdam. so you see a ball bouncing through amsterdam after buying it at the store and the end point here is the Amsterdam ArenA. the stadium of Ajax. so nothing is impossible with the gear from Adidas. The main clothes sponsor of Ajax Amsterdam.